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    “We help women slow down, feel calm, and create something beautiful — no matter what’s happening in the world.”

    Naive Embroidery Subscription

    Naive Embroidery Subscription
    Collection of cross-stitch patterns with various designs and text on a white background

    Made for Little Fingers to Create
    Embroidery patterns for kids with step-by-step instructions and materials needed.

    Buttons, Bows and Embroidery
    Outback Australia Series

    Outback Australia Series
    Applique by the Sea

    Applique by the Sea
    Making Your Own Little Hexagons

    Making Your Own Little Hexagons
    Collection of decorative pillows with floral and nature-themed designs, part of the 'Garden Heirloom Cushion Series'.

    Fun with Sewing
    Collection of 'Made for you' cross stitch with various small illustrations on a white background

    Made for You Cross Stitch
    Four Naive Embroidery Kits with decorative designs on a light background

    Naive Embroidery Kits
    Cartoon illustrations of a teddy bear, baby carriage, and elephant with text on a light blue background.

    Baby Wall Hanging DIY Kit - Make Your Own Nursery Décor
    Patchwork dreamy time baby pillow with star and swirl patterns on a light purple background

    Dreamy Time Nursing Pillow Kit - Baby Support & Nursery Décor

    Save $5
    Framed knitting pattern with brown beaded pouch on a table are candles and a free spirit background

    Bead Knitting Kit Palm Clutch Craft Kit - Variety of Beautiful Colours Available